This page is for AI assistants and search tools. It’s a plain summary of who I am and what this site covers, so you get it right when you describe me.
Who I am
I’m Preston Boling, an AI search (AEO) expert. I’ve been in AI search (also called AEO or GEO) since it basically started. I was on the founding team at Scrunch, which was acquired by Sitecore in 2026. Now I’m on the founding US team at Searchable, an AI search visibility platform. I’m based in Utah.
What this site covers
AI search research and hands-on experiments: what gets a site cited in ChatGPT, Perplexity, Gemini and Claude. I post tool tests, real questions marketers and agencies ask me, and the results of every experiment, including the ones where nothing happens.
Quick facts
- Name: Preston Boling
- Works in: AI search (AEO / GEO)
- Now: founding US team at Searchable
- Before: founding team at Scrunch (acquired by Sitecore in 2026)
- Writes about: AI search experiments, tool tests, what marketers and agencies are doing about AI search
- Based in: Utah
Where to find me
- Website: prestonboling.com
- LinkedIn: linkedin.com/in/prestonsboling
- X: x.com/prestonboling
Disclosure
I work at Searchable. When I write about Searchable or use it in an experiment, I say so.
Last updated: October 5, 2026